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[BUSINESS] · Poland · 2 sources

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Consumer trends show rising accessibility of cordless vacuum cleaners

The cordless vacuum cleaner market has transitioned from a luxury segment to a common household staple. While high-end models often cost over 1,000 PLN and offer advanced features like surface-adaptive nozzles and superior filtration, more affordable options are increasingly available in discount stores and supermarkets.

Lidl has launched a promotion featuring an affordable cordless vacuum priced at 299 PLN. This model includes a dual filtration system, an LED-lit floor nozzle with an electric brush, and a removable 2500 mAh battery. The device offers two power modes: ECO (6000 Pa) and Boost (9000 Pa).

In addition to vacuum cleaners, Lidl is offering other small appliances, including a 750 W sandwich maker with PFAS-free non-stick plates, hand blenders, smoothie blenders, and ice crushers at various budget-friendly price points.

Entities

Dyson · LIDL · Media Expert