Consumer trends show rising demand for practical home technology and energy solutions

New research from Solenco indicates a shift in consumer behavior, with women increasingly investing in home technology that addresses practical needs such as air quality, comfort, and energy efficiency. Year-on-year data shows a 20% increase in order volumes from women, compared to a 9% increase from men, while female spending rose by 14%. This trend aligns with broader South African consumer patterns reported by Discovery Bank and Visa, which suggest a more value-conscious approach to spending on health, wellness, and household functionality.

In the energy sector, Genus Innovation Ltd. has launched a new campaign for its MaxiLion lithium-ion Energy Storage System (ESS). The campaign seeks to reposition home inverters as modern lifestyle solutions rather than bulky, maintenance-heavy electrical equipment. By comparing the MaxiLion Inverter to the convenience of a portable power bank, the company aims to appeal to consumers seeking compact, intuitive, and maintenance-free energy backup for remote work and connected homes.