Consumer trust drives 91% of Brazilian purchasing decisions

According to the Edelman Trust Barometer 2026 Special Report, 91% of Brazilians consider brand trust an important or decisive factor in purchasing decisions, nearly equal to product quality, which stands at 92%.

In response to these findings, BNI Triângulo Norte is hosting a special program in Uberlândia to celebrate Customer Day on September 15. The event features a lecture titled ‘Influence: the new yardstick of success’ by communication and influence specialist Carol Arantes. The session aims to explore how authority, reputation, and relationships transform visibility into concrete business opportunities.

Priscila Bezerra, executive director of BNI Triângulo Norte, noted that the organization's members have generated over R$15 million in business through referrals in the last 12 months, highlighting the strength of trust-based professional relationships.