Continental Tire Korea launches EV owner promotion

Continental Tire Korea has launched a two-month promotion running from September 1 to October 31, specifically targeting electric vehicle (EV) owners. The initiative aims to support drivers ahead of the Chuseok holiday long-distance travel season and address the growing demand for specialized EV tire management.

Under the promotion, EV owners who purchase four eligible tires from official Continental dealers registered on the ‘My Continental’ app and register their installation details via the app will receive a 50,000 KRW Shinsegae E-Mart gift certificate. The offer applies to all Continental tire products except for winter and van tires.

Niko Kyriazopoulos, head of the replacement tire division at Continental Tire Korea, noted that as the domestic EV market grows, the importance of selecting tires that account for unique driving characteristics, such as increased vehicle weight and different propulsion methods, becomes critical. The ‘My Continental’ platform serves as a premium care service for genuine product registration and warranty services.