started · updated
Converse pulls sneaker ad following allegations of racist imagery
Converse has pulled a social media advertisement for its Chuck 70 X sneaker line following intense backlash over imagery that critics claim evokes the Ku Klux Klan and racial lynching. The campaign featured K-pop star Karina from the group aespa.
Critics pointed to specific visual elements in the advertisement, noting that the lighting on the subject's white skirt created a triangular shape resembling a KKK hood. Additionally, the way the subject held black high-top sneakers was interpreted by many as resembling the dangling feet of a lynching victim. The controversy led to calls for boycotts and the dismissal of marketing staff.
U.S. Representative Troy Carter condemned the campaign as ‘racist, reckless and deeply offensive.’ In response, Converse, a subsidiary of Nike, issued a public apology, stating, ‘We understand why this image is deeply upsetting and recognize that we got this wrong.’ The company has removed the advertisement from its channels and announced it is conducting a comprehensive review of its marketing approval processes to prevent similar occurrences.
Entities
Converse · Karina · Nike · SM Entertainment Group · Troy Carter · aespa
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 6 SOURCES] U.S. Representative Troy Carter called the campaign racist, reckless, and deeply offensive. desitalkchicago.com · www.gbnews.com · www.latestly.com · www.mixvale.com.br · newsable.asianetnews.com · +1 more
- [● 30 SOURCES] Converse removed the advertisement from its social media channels. baoquangninh.vn · www.origo.hu · desitalkchicago.com · www.fashiontimes.com · getuperica.com · +25 more
- [● 30 SOURCES] The advertisement's lighting and composition resembled Ku Klux Klan imagery and lynching victims. baoquangninh.vn · www.origo.hu · desitalkchicago.com · www.fashiontimes.com · getuperica.com · +25 more
- [● 30 SOURCES] Converse issued a public apology regarding the controversial advertisement. baoquangninh.vn · www.origo.hu · desitalkchicago.com · www.fashiontimes.com · getuperica.com · +25 more
- [○ 1 SOURCE] The company is conducting a process review of its marketing approval workflows. www.it-boltwise.de
- [● 2 SOURCES] The company removed the image from its channels. republicbroadcasting.org · www.sgtreport.com
- [● 2 SOURCES] Converse issued an apology and removed the advertisement from its channels. republicbroadcasting.org · www.sgtreport.com
- [● 5 SOURCES] U.S. Representative Troy Carter described the advertisement as racist, reckless, and deeply offensive. republicbroadcasting.org · www.sgtreport.com · desitalkchicago.com · thepulseofnh.com · tocka.com.mk
- [● 6 SOURCES] The campaign was rolled out internationally in late August. republicbroadcasting.org · www.sgtreport.com · legalinsurrection.com · mayacomunicacion.com.mx · tocka.com.mk · +1 more
- [● 17 SOURCES] The campaign was for the Chuck 70 X sneaker line. republicbroadcasting.org · www.sgtreport.com · legalinsurrection.com · baoquangninh.vn · www.origo.hu · +12 more
- [● 17 SOURCES] The advertisement featured Karina, a member of the South Korean K-pop group Aespa. republicbroadcasting.org · www.sgtreport.com · legalinsurrection.com · baoquangninh.vn · www.origo.hu · +12 more