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[BUSINESS] · United States · 65 sources

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Converse pulls sneaker ad following allegations of racist imagery

Converse has pulled a social media advertisement for its Chuck 70 X sneaker line following intense backlash over imagery that critics claim evokes the Ku Klux Klan and racial lynching. The campaign featured K-pop star Karina from the group aespa.

Critics pointed to specific visual elements in the advertisement, noting that the lighting on the subject's white skirt created a triangular shape resembling a KKK hood. Additionally, the way the subject held black high-top sneakers was interpreted by many as resembling the dangling feet of a lynching victim. The controversy led to calls for boycotts and the dismissal of marketing staff.

U.S. Representative Troy Carter condemned the campaign as ‘racist, reckless and deeply offensive.’ In response, Converse, a subsidiary of Nike, issued a public apology, stating, ‘We understand why this image is deeply upsetting and recognize that we got this wrong.’ The company has removed the advertisement from its channels and announced it is conducting a comprehensive review of its marketing approval processes to prevent similar occurrences.

Entities

Converse · Karina · Nike · SM Entertainment Group · Troy Carter · aespa

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Sources

What Do You See Here? [republicbroadcasting.org]
11 days ago
11 days ago
What Do You See Here? [www.sgtreport.com]
10 days ago
10 days ago