Coop launches circular health educational campaign for schools

Coop has launched the 2026 edition of its ‘Coop per la Scuola’ campaign, focusing on the concept of ‘circular health.’ The initiative aims to educate students across all school levels about the interconnectedness of human health, animal welfare, and environmental sustainability.

Developed in collaboration with virologist Ilaria Capua and the scientific communication team Geopop, the project provides educational tools, experiments, and activities designed to make complex scientific concepts accessible to young people. The campaign includes specific resources for different age groups, such as interactive boards for primary schools and specialized educational shows for high school students.

To support the initiative, Coop is running a points collection program where customers can contribute to school resources through their purchases. Educational guides for teachers are being produced in partnership with Giunti Scuola to facilitate active learning in the classroom.