Coop launches “Pensiamo Circolare” educational campaign

Coop has launched its “Pensiamo Circolare” (Let's Think Circular) campaign for the 2026 school year, an educational initiative designed to complement its traditional school voucher collection. The project focuses on themes of sustainability, cooperation, and conscious citizenship.

Inspired by Professor Ilaria Capua’s concept of “Circular Health,” the program uses the four elements—Air, Water, Earth, and Fire—to teach students about the interconnectedness of people, animals, the environment, and society. Scientific and didactic content is being developed in collaboration with Ilaria Capua, Geopop, and Giunti Scuola.

The campaign, created by the agency “I'm not a robot,” features a 30-second film produced using a workflow that integrates generative artificial intelligence, CGI, and post-production. This technological approach was used to create evocative imagery, such as natural elements appearing within classroom settings, to visualize the concept of interconnectedness.