Coop to become title sponsor for Norwegian women's 1. divisjon

Coop has signed a historic agreement to become the title sponsor for the Norwegian women's football 1. divisjon. Starting in the autumn of 2026, the league will be renamed the ‘COOP-ligaen’. The sponsorship deal is set to run through 2029.

Marianne Solheim, managing director of Toppfotball Kvinner, described the agreement as a milestone that will increase the league's visibility, commercialization, and professionalization. The partnership aims to create better development opportunities for players and strengthen the position of clubs across the country, ranging from Tromsø in the north to Kristiansand in the south.

Philipp Engedal, CEO of Coop, noted that the deal will allow the brand to activate its partnership both nationally and locally through regional cooperatives. The agreement also includes a new visual identity for the league to enhance its commercial platform and audience development.