Quem Ama Cuida leads primetime as ratings soar and plot twists intensify
Globo's 9 p.m. telenovela Quem Ama Cuida continues to dominate Brazilian primetime, posting an average 22.5 rating in São Paulo and 26.2 in Rio de Janeiro, outpacing its three predecessors.
The storyline is heating up: the on‑screen romance between Fernando and Mau Mau has sparked strong social‑media buzz; the dead character Francesca re‑emerges to steal the protagonist’s role; Elisa faces a demanding mission; Nancy discovers Mirtes’ true face; Otoniel is startled by a portrait of Francesca; a clash erupts after Ademir asks his son Pedro to silence victims; and a secret inheritance from the late Arthur threatens to reshape Adriana’s future.
Globo plans to turn the show’s narrative formula into an internal manual for future 9 p.m. dramas, citing its blend of classic telenovela structure with streaming‑era pacing. Episodes can be streamed for free on Globoplay.
Entities: Ademir (Dan Stulbach) · Adriana · Adriana (Letícia Colin) · Alaor · André (Henrique Barreira) · Arthur · Arthur Brandão · Bruna · Coração Acelerado · Dora (Mariana Ximenes) · Fernando · Francesca