Corona and redBus launch initiatives targeting football fans in Mexico and Peru

In Mexico, Corona has launched ‘Club Corona’, a platform designed to reward Liga MX fans. Through the TaDa Delivery app, users can scan QR codes on product caps to earn points. The system features dynamic scoring, offering double points during matches and triple points within five minutes of a goal. Rewards include official jerseys, match tickets, and player experiences.

In Peru, redBus is promoting travel options for Liga 1 supporters. The service encourages fans to travel to different regions, such as Cusco, Arequipa, Huancayo, Cajamarca, Piura, or Trujillo, to support their teams in away matches, framing the travel as part of the football experience.