Corporate gift-giving challenges and personalization strategies

Companies face significant challenges when selecting corporate Christmas gifts, as mismatched items often go unused or end up stored away. Research indicates a widespread issue with gift suitability; a YouGov study shows that 70 percent of Danes have attempted to return or exchange Christmas gifts, with 44 percent having done so multiple times. While Dansk Erhverv estimated the value of exchanged gifts in Denmark at approximately 600 million kroner for 2024, much of this pertains to private exchanges.

To avoid waste and ensure utility, experts suggest focusing on personalization. One effective alternative to physical objects is the gift basket, which can be tailored to the recipient's tastes, such as coffee for enthusiasts or alcohol-free options for those with dietary restrictions. Utilizing local specialty shops, such as those in Hillerød, can also provide more character and relevance compared to standardized, centrally stored gift sets.