COS unveils Riviera‑inspired summer collection

London‑based fashion label COS introduced its 2026 summer collection with a campaign filmed on the Athenian Riviera. The line emphasizes quiet luxury, minimalism and a muted colour palette of ivory, soft blues, rose and earth tones. Garments are designed for fluid movement and versatility, featuring relaxed tailoring, lightweight fabrics and understated detailing for both women’s and men’s wear.

The campaign showcases models such as Mica Argañaraz, Luíza Perote, Leonard Kipker and Gaye Serigne, and highlights accessories that echo the Riviera theme, including simple swimwear, woven sandals and streamlined eyewear. The collection aims to capture the atmosphere of Mediterranean coastal living without relying on overt clichés, offering pieces that transition smoothly between city and seaside settings.