Cosbar Group appoints Tobias Kuetscher as Global CEO

Cosbar Group, a beauty company with nearly 60 years of experience in hair and skincare, has appointed Tobias Kuetscher as its new Global CEO. Kuetscher succeeds Enric Aliberch, who concludes a tenure of over 20 years with the entity.

Kuetscher brings over 20 years of experience in the cosmetics industry, having held roles at L’Oréal Groupe—working with brands such as Matrix, Redken, Kérastase, and Shu Uemura—as well as positions at TIGI and Unilever. Most recently, he served as Chief Growth Officer at Underlining in the United States.

The company’s new strategy aims to accelerate international growth, expand manufacturing and private label capabilities, and explore new brands, categories, and channels. While pursuing international transformation, the group will maintain its focus on its core strengths in Spain, specifically in professional hair and skincare, R&D, manufacturing, and logistics.