Cosenza launches new tourism governance initiative

The city of Cosenza has officially launched the development process for 'Cosenza Connect,' a new Destination Management Organization (DMO). The initiative aims to transition the municipal administration from simple city promotion to an organized management of the local tourist destination.

During a meeting at Palazzo dei Bruzi, Mayor Franz Caruso met with representatives from the University of Calabria, various industry associations including Confartigianato and Unindustria Calabria, and officials from the Sila National Park. The proposed model features public-led governance supported by a permanent consultative partnership involving local businesses, associations, and operators.

The strategy, based on the 'Cosenza Città Attrattiva' Masterplan, seeks to integrate historical and cultural heritage, museums, local commerce, and gastronomy into a cohesive system of travel experiences and products designed for the market.