Cosmax and Hyundai Home Shopping partner for customized beauty products

Cosmax and Hyundai Home Shopping have signed a memorandum of understanding (MOU) to jointly develop customized beauty products. The partnership aims to strengthen the competitiveness of ‘Only Coasis’, the exclusive product line for Hyundai Home Shopping’s offline beauty select shop, Coasis.

Under the agreement, Cosmax will leverage its research, development, and manufacturing capabilities to produce customized solutions. Hyundai Home Shopping will manage product planning, design, distribution, and marketing. The initial collaboration will utilize Cosmax’s customized beauty platform, ‘BYNIQ’, which diagnoses individual skin concerns to provide optimized ingredient combinations. The companies plan to launch two types of high-functionality skincare products by the end of this year, with plans to expand the lineup across Hyundai Home Shopping’s online and offline channels.

This move follows Cosmax’s recent growth in the global cosmetics ODM market. The company has also been expanding its customized beauty solutions internationally, including the establishment of a joint venture in Japan, with future plans to enter markets in the United States and Italy.