Cosmetic industry blends ancient rituals with food-based skincare trends

The beauty industry is increasingly blending historical ritualism with modern nutritional trends. Historically, cosmetic practices such as perfuming, cleansing, and decorating the body were deeply intertwined with sacred and medicinal rites. In ancient Egypt, for example, aromatic substances and pigments served aesthetic, protective, and symbolic purposes, bridging the gap between daily care and religious devotion.

In contemporary markets, a trend known as ‘foodification’ is gaining momentum. Driven by consumer interest in wellness and the psychological pleasure associated with food, cosmetic brands are incorporating edible ingredients into skincare. Common additives now include superfoods such as avocado, matcha, honey, oat milk, and various fruit derivatives.

Dermatologists and cosmetologists note that while ingredients like polyphenols from tea, cocoa, and grapes offer effective anti-aging benefits, caution is necessary. Experts emphasize that while phytocosmetics utilize safe plant extracts, certain components, such as citrus essential oils, can penetrate deeply and potentially trigger allergic reactions.