Cosmetic surgery trends shift toward ‘anti-Mar-a-Lago’ aesthetic

A new trend in cosmetic surgery, described as the ‘anti-Mar-a-Lago face,’ is emerging as an alternative to the highly polished, recognizable look associated with Donald Trump’s social and political circle. While the ‘Mar-a-Lago face’ is characterized by full lips, prominent cheeks, smooth skin, and deep tans, the ‘anti-Mar-a-Lago’ aesthetic focuses on subtler, more ‘undone’ features that aim to make individuals appear rested and refreshed without being overtly identifiable as having undergone procedures.

Experts suggest this shift is driven by more than just aesthetic preference; it serves as a form of social and political signaling. Behavioral scientist Jordan Bridger notes that facial appearance can act as a visual signal of group identity, allowing individuals to communicate which social groups they align with or wish to avoid.

Plastic surgeons have noted these distinctions in clinical settings. Dr. Melinda Lacerna Kimbrell points to celebrities like Emma Stone and Anne Hathaway as examples of this refreshed-yet-recognizable look. Meanwhile, practitioners in Washington, D.C., have reported differences in client requests, with some surgeons noting a distinction between traditional clients and those seeking the more conspicuous ‘done look’ associated with the Palm Beach scene.