Cosmetic surgery trends show shift toward less-invasive methods and rising addiction risks

Recent developments in the cosmetic surgery field highlight both technological advancements and emerging psychological concerns. There is a growing trend toward less-invasive procedures, such as the endoscopic brow lift. This technique utilizes smaller incisions and a tiny camera to target specific areas for elevation, offering an alternative to traditional coronal brow lifts with shorter recovery times and less anesthesia.

Simultaneously, researchers are investigating the psychological impact of the surge in cosmetic treatments. A study conducted by the Hebrew University of Jerusalem and the Israel Center for Addiction and Mental Health examined “addictive cosmetic procedures use” (ACPU) among women. The study, published in the Journal of Health Psychology, found that among women who had undergone cosmetic procedures, 20% met the threshold for moderate to severe risk of addictive use during their lifetime. Researchers used criteria adapted from the Diagnostic and Statistical Manual of Mental Disorders to assess whether repeated treatments resemble behavioral addictions, characterized by cravings or an inability to stop despite negative consequences.