Cosmetics industry marketing and research initiatives launched in Japan

Japanese companies are launching new initiatives to address marketing and research needs within the cosmetics industry.

Kyodo Printing Co., Ltd. has launched ‘Beauty Project’, a dedicated team designed to help cosmetics industry professionals navigate changing consumer values, social media trends, and AI advancements. The project focuses on three pillars: ‘KNOW’ (market and consumer insights), ‘THINK’ (marketing strategy development), and ‘CONNECT’ (fostering collaboration between companies and experts). The company aims to conduct service demonstrations by March 2027 and launch co-created services by January 2028.

Additionally, TPC Marketing Research Co., Ltd. will host an online report presentation on September 17, 2026. The session will feature researchers presenting findings on various beauty and cosmetics themes, including skincare needs, whitening products, aging care, and hair care trends, to help businesses understand market shifts and research and development directions.