Costa Blanca promotes tourism in four Polish cities

The Costa Blanca Provincial Tourism Board is participating in the ‘Roadshow Meet Hiszpania’ to promote the Alicante province's diverse tourism offerings to the Polish professional market. The promotional tour, which runs until September 10, covers the Polish cities of Sopot, Olsztyn, Bialystok, and Warsaw.

Through B2B workshops and meetings with travel agents, tour operators, and specialized media, the initiative aims to facilitate direct commercial relationships between Spanish destinations and Polish tourism professionals. The program highlights the region's combination of coastal and inland attractions, including gastronomy, culture, charming villages, and active tourism experiences.

José Mancebo, director of the Tourism Board, noted that the campaign focuses on attracting visitors year-round by emphasizing high-potential segments such as MICE (Meetings, Incentives, Conferences, and Exhibitions), golf, wellness, language, and sports tourism. The event is organized by Hiszpania Deluxe, a Polish agency specializing in the promotion of Spanish tourism.