Costa Crociere launches global winter marketing campaign

Costa Crociere has launched a new global communication campaign for the winter season, centered on its ‘Sea & Land Wonder Platform’. Developed by the creative agency LePub, the campaign aims to highlight the connection between maritime travel and land-based discoveries.

The creative strategy features six distinct subjects. Three focus on winter itineraries in the Caribbean, the Canary Islands, and the Mediterranean—including stops in Barcelona, Marseille, and Palermo. The remaining three highlight long-range iconic destinations, such as Easter Island, Cape Horn, and Rio de Janeiro’s Copacabana Bay.

The omnichannel rollout includes television, digital channels, and social media. The campaign has already debuted in France and Spain, with an extensive Italian rollout planned through October 2026. In Milan, the initiative will include high-impact out-of-home advertising at major locations such as Cadorna Station, Centrale Station, the M4 metro line, and CityLife.