Cotswold Outdoor expands retail media network with 149 in-store screens

Cotswold Outdoor Group has expanded its retail media network (RMN) by implementing a scalable in-store advertising infrastructure. In collaboration with technology provider Broadsign and integrator IUF, the UK retailer has deployed 149 displays across 23 stores. These include till, shelf, totem, large format, and front-of-store screens.

The new system utilizes the Broadsign Platform to centralize content management, monitor network health, and automate ad scheduling to optimize revenue. Through integration with the Zitcha retail media platform, the infrastructure allows brand partners to execute omnichannel campaigns that connect digital strategies with physical store environments.

The network is already being utilized by brands such as HOKA, ASICS, and Nike. A recent HOKA campaign, which combined onsite and in-store media placements, reportedly resulted in a 13% increase in units sold per store.