Cottage cheese sees resurgence in popularity

Cottage cheese is experiencing a renewed surge in popularity, driven largely by social media trends on platforms like TikTok and Instagram. Influencers and public figures, such as model Hailey Bieber, have contributed to the trend by sharing various ways to incorporate the dairy product into meals, including using it on toast, blending it with eggs, or creating high-protein pizza dough.

Historically, cottage cheese gained prominence in the United States during World War I and World War II. During these periods, the government promoted the product as an affordable, high-protein alternative to meat, which was being conserved for military use. While its popularity fluctuated through the decades—rising during the low-carb movements of the 1970s and being later eclipsed by the Greek yogurt trend in the 1980s—it is currently seeing a comeback due to its perceived health benefits.