Coupang CPLB to host first offline PB product festival in Seoul

Coupang's private label (PB) subsidiary, CPLB, will host its first offline pop-up event, ‘Coupang Only Festa,’ from September 17 to 20 in Seongsu-dong, Seoul. The event aims to provide customers with direct experience of various PB products spanning food, household goods, beauty, and fashion.

Approximately 120 small and medium-sized manufacturers from across the country will participate, showcasing the stories and production processes behind popular brands such as Gomgom, Comet, Tamsa, and Zoom. In addition to Coupang's PB items, over 100 products developed independently by these manufacturers will also be introduced.

The festival features various interactive programs, including taste tests, detergent refill experiences, and a ‘Gomgom Restaurant’ where visitors can sample dishes made with PB food ingredients. CPLB CEO Jeon Gyeong-su stated that the company aims to help customers experience product quality and diversity while working toward shared growth with the competitive small and medium-sized enterprises that produce these goods.