Coupang expands premium food selection with 10,000 products

Coupang is expanding its premium food offerings to cater to diverse consumer tastes for high-quality and high-priced food items. The company is running a ‘Premium Food’ special promotion through next month 4, featuring discounts on various categories including oils, seasonings, beverages, coffee, tea, health foods, and snacks via its Rocket Delivery service.

In addition to the promotion, Coupang operates a permanent premium food specialty section. This section features approximately 10,000 high-quality products from over 400 brands, including international names such as Italian chocolate brand Mayani, New Zealand’s Comvita Manuka honey, Denmark’s Denps health supplements, India’s Apki Pasand tea, and Italy’s Galvanina sparkling water. The specialty section is organized into detailed categories such as chocolates, coffee, tea, olive oil, spices, and more to provide a differentiated shopping experience.