Coupang launches Double Eleven overseas direct purchase sale

Coupang has announced the launch of its Double Eleven sale, a large-scale overseas direct purchase event inspired by China's Singles Day. The promotion, which runs until November 11, features products from Coupang's China and Hong Kong stores across categories including digital electronics, fashion, beauty, and food.

This year's event is expanded compared to previous years, featuring approximately 900 brands and 17,000 products. Participating brands include Logitech, Shokz, Stanley, and La Roche-Posay. The company has extended the event duration to 11 days, up from nine days last year, and plans to hold this event annually every November.

Promotional features include daily limited-quantity deals, brand-specific discounts, and category rankings. Coupang is also offering discount coupons for purchases over 45,000 and 60,000 won. Wow members receive unlimited free shipping, with an average delivery time of three to five days.