Coupang launches Rocket Jikgu Europe store featuring 80 major brands

Coupang has officially launched its ‘Rocket Jikgu Europe’ store, expanding its direct purchase service to include popular brands from across Europe. The new store features approximately 380 products from 80 major brands, primarily originating from Germany, Italy, and Switzerland.

Key participating brands include Germany’s organic baby food specialist HiPP, Switzerland’s herbal hair care brand Rausch, and Italy’s premium balsamic vinegar producer Gocce. Other notable brands available through the service include Orthomol from Germany and Borotalco and Cherico from Italy. The expansion aims to meet growing consumer demand for European health foods, beauty products, and baby supplies.

Coupang, which first introduced its US-targeted direct purchase service in 2017 and subsequently expanded to Hong Kong and Japan, offers Wow members unlimited free shipping and delivery within three to five days. To celebrate the launch, the company is providing discount coupons and hosting a ‘Global Shopping Day’ promotion featuring various international goods.