Coupang supports 76 local small businesses with online sales initiative

Coupang is hosting a ‘Digital Jump-Up Win-Win Exhibition’ through the 31st to help 76 local small businesses expand their online sales channels. This initiative follows the completion of the ‘Digital Jump-Up Academy,’ an eight-week program designed to strengthen the digital capabilities of regional entrepreneurs.

Participants received training in artificial intelligence (AI) applications, product planning and registration, digital marketing strategies, and content improvement. Following the training, Coupang brand managers provided one-on-one customized consulting to diagnose products and enhance competitiveness.

The program includes diverse participants, such as Square Food Lab from Iksan, which improved its product detail pages, and Jeongseong Gitdeun from Busan, which is transitioning from offline-centered sales to online distribution. Coupang aims to connect educational efforts with actual sales opportunities to drive revenue growth for regional businesses.