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[BUSINESS] · Romania · 3 sources

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Covasna to host 5th Regional Tourism Conference

The Covasna resort will host the 5th edition of the Regional Tourism Conference on November 5-6, 2026, at the Căprioara SPA & Wellness Resort. Organized by the Visit Covasna Association, the event is part of a rotating initiative between the Covasna, Harghita, and Mureș counties.

The conference aims to strengthen dialogue between the public and private sectors to increase regional competitiveness. Key topics include destination branding, the integration of artificial intelligence in destination management, and data-driven visitor connectivity.

Discussions will also focus on sustainable development, such as certifying micro-regions as ecotourism destinations. Additionally, the event will explore gastronomy as a tool for international promotion, including the 'Harghita – European Gastronomic Region 2027' initiative.

Entities

Covasna · Căprioara SPA & Wellness Resort · Harghita · Mureș · Visit Covasna