CP AXTRA launches Taste of Australia 2026 campaign in Thailand

CP AXTRA, the operator of Makro and Lotus’s, has launched the ‘Taste of Australia 2026’ campaign in collaboration with Austrade and the Australian Embassy in Thailand. Running until November 10, 2026, the initiative aims to introduce a wide variety of high-quality Australian products to Thai consumers and business operators through both physical stores and omnichannel digital platforms.

The campaign features over 500 items, including premium beef from Harvey Beef, lamb from Woodward and Amelia Park, fresh produce such as strawberries and citrus, dairy products, cheese, and wine. The selection is designed to serve both general consumers and the hospitality sector, including hotels and restaurants.

Key events include culinary demonstrations, such as a special ‘Grilled Rump Cap (Picanha) Taco’ prepared by Chef It Saran Sitthichart, an Aussie Beef Mate from Meat & Livestock Australia (MLA). The campaign is accessible via participating Makro and Lotus’s branches nationwide, as well as the Makro PRO and Lotus’s applications.