CP PLUS partners with Bigg Boss Tamil and Malayalam editions

CP PLUS, an Indian security and surveillance solutions brand, has expanded its partnership with the Bigg Boss franchise by joining both the Tamil and Malayalam editions of the reality show. The brand will be integrated into Bigg Boss Tamil Season 10 and Bigg Boss Malayalam Season 8.

The partnership aims to strengthen the company’s presence in South Indian markets by linking its surveillance technology to the show’s premise of constant monitoring. Through its campaign, “Every corner. Every moment. Watched by CP PLUS,” the brand intends to draw parallels between the show’s environment and its own security services for homes and businesses.