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[BUSINESS] · Thailand · 2 sources

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CPRAM launches 50+ vegetarian menu items for 2026 festival

CPRAM Co., Ltd., a leading ready-to-eat food manufacturer, has launched over 50 vegetarian menu items to coincide with the 2026 Vegetarian Festival, held from October 10 to 18. The product range includes ready-to-eat meals, plant-based options, and bakery goods, distributed through more than 20,000 outlets nationwide, including 7-Eleven, Makro, and Lotus’s.

Under the brand VG for Love, new plant-based offerings include vegan crispy pork spicy spaghetti and vegetarian chili stir-fry with bamboo shoots. The Jade Dragon dim sum brand has collaborated with DNA soy milk to produce steamed buns with various soy milk and grain fillings. Additionally, Le Pan brand will offer vegetarian bakery items such as banana cupcakes and chocolate chip bread, while EZYGO will provide vegetarian noodles, steamed buns, and dumplings.

CPRAM noted a market shift from seasonal consumption to everyday consumption, driven by health-conscious individuals and flexitarians. The company aims to meet the demand for nutritious, tasty, and convenient plant-based alternatives that fit into daily lifestyles rather than just traditional festival observance.

Entities

7-Eleven · CPRAM Co., Ltd. · Jade Dragon · Le Pan · VG for Love