Craveable Brands prioritizes operator capability in franchise recruitment

Craveable Brands is shifting its franchise recruitment strategy to prioritize operator capability and personality over liquid capital. Carl Tjandra, general manager of franchising at the multi-brand company, stated that there is no single financial requirement for applicants, as different stores cater to various budgets.

The company, which manages brands including Chargrill Charlie’s, Chicken Treat, Oporto, and Red Rooster, seeks owner-operators who are willing to learn and follow brand standards. Tjandra emphasized that while franchisees do not need to work the frontline for 40 hours a week, they must be active in their local communities and serve as the face of the brand.