Córdoba launches Ruta 100 tourism route

Governor Martín Llaryora has presented “Ruta 100,” a new tourism initiative designed to traverse the province of Córdoba from north to south. Managed by the Córdoba Tourism Agency, the 536-kilometer route connects over 50 localities, stretching from Cruz del Eje to Río Cuarto.

The project aims to link traditional destinations with emerging towns, integrating nature, gastronomy, heritage, and regional production. By utilizing the provincial road and highway network, the initiative seeks to distribute visitor movement more broadly across the territory, connecting the Southern Sierras, traditional valleys, and the provincial northwest.

Governor Llaryora emphasized that the route is part of a broader strategy to strengthen the tourism sector and promote the “orange economy” as a driver for employment. He noted that infrastructure is essential for attracting private investment and that the route will empower both established and emerging municipalities.