Cream blush emerges as key summer makeup trend in Italy and Brazil

Make‑up artist Marta Arce highlights the rise of cream blush, noting its lightweight, blendable texture that can be applied with fingers or a soft brush and requires only a small amount for a natural finish. She recommends softer coral tones for fair skin, warmer shades for medium complexions and deeper terracotta hues for darker tones.

In Sicily, the summer "golden hour" aesthetic has reinforced the trend, with beauty writers urging the use of sunset‑inspired blush shades to echo the warm orange‑pink light of the coastline. The advice links the glow‑inducing properties of cream blush to the natural illumination of locations such as the Saline di Marsala and the Scala dei Turchi, positioning the product as a staple for achieving the coveted summer radiance.