Creative and sustainable fashion trends emerge in Brazil

In Brazil, two distinct stories highlight creativity and sustainability within the fashion sector. In Pará, a student named Evelyn Caroline gained significant social media attention after creating a debutante dress made entirely from disposable plastic bags for a school project. The video of her presentation at her educational institution garnered hundreds of thousands of likes, showcasing her attention to detail and craftsmanship.

In Mato Grosso, entrepreneur Maria Fernanda Machado Meirelles is expanding her sustainable fashion brand, Evolve Eco Brand. Founded in 2020, the company focuses on timeless pieces made from low-impact natural materials such as linen, cotton, and modal viscose, which are suited for the local warm climate. Through support from Sebrae/MT and bioeconomy programs like Inova Cerrado, Meirelles secured R$ 54,000 to invest in production and marketing as she transitions from digital sales to a physical presence in Cuiabá.