CRED launches Circle platform for peer-to-peer advisory

CRED has launched Circle by CRED, a new platform designed to connect its members with experienced individuals, referred to as Residents, for personalized advice. Currently in beta testing with over 100 Residents, the service facilitates one-on-one conversations via text, audio, or video to help users navigate complex decisions.

The platform initially focuses on four key categories: careers, money, wellness, and relationships. For example, founders may seek guidance on fundraising or leadership, while other professionals can discuss career transitions. Residents are selected based on their specific credentials, relevance, and experience.

Conversations are available daily from 6 PM to 10 PM, with pricing starting at ₹25 per minute. This launch represents a strategic move by CRED to expand its service offerings beyond its core credit card payments and rewards business. Interim CEO Miten Sampat stated that the platform aims to provide high-signal networking to help members leverage collective experience for better decision-making.