Crema Beauty Days concludes, highlighting Italy's cosmetic industry

The third edition of the Crema Beauty Days has concluded in Crema, Italy, under the theme ‘Beauty Beyond Beauty’. The event focused on the cosmetic sector not merely as an aesthetic pursuit, but as a significant industrial and technological driver involving research, innovation, and professional training.

Mayor Fabio Bergamaschi highlighted the importance of the event in consolidating Crema’s position as a national reference point for the beauty industry. He noted that the local cosmetic district is a major economic force, contributing more than two-thirds of Italy’s national cosmetic turnover, which exceeds 11 billion euros out of a total 18 billion. The territory has also received recognition as a Cosmetics Cluster and is working toward becoming a regional Innovation and Development Zone leader.

The festival included various activities such as ‘Beauty Corners’ featuring workshops for hair, nails, and makeup, as well as career-oriented sessions like ‘Skills for the Future’ to connect students with industry professionals and companies.