CREOK announces nationwide franchise expansion for live commerce

CREOK, a company specializing in TikTok Shop support, held its first anniversary event to announce a nationwide franchise expansion plan. Following a successful first year that saw a cumulative Gross Merchandise Volume (GMV) of approximately 1.5 billion yen and partnerships with over 1,000 brands, the company aims to scale its live commerce operations across Japan.

The franchise model will initially establish 13 locations across seven regional blocks. CREOK intends to provide local businesses with a standardized system for live commerce, including studio design, creator training, and AI-driven script generation. This initiative seeks to address the shortage of skilled live streamers in regional areas and help local producers sell goods such as specialty foods and crafts through social commerce.

Additionally, CREOK announced a collaboration with Shachihata to develop a “trust infrastructure” for the AI era. In partnership with audio technology firm Evixar, the project aims to implement acoustic watermarking to combat deepfakes and impersonation in live streaming, ensuring the authenticity of digital content.