Criacao Shinjuku updates disaster prevention signage design

Fire Hydrant Sign Co., Ltd. has announced a design renewal for its collaboration signage with the JFL soccer club Criacao Shinjuku. This initiative is part of the ‘Fire Hydrant Sign Partnership’ project, which was launched in June 2024 in collaboration with FUTURE SPORTS Co., Ltd. and Criacao.

The project aims to promote regional disaster prevention by utilizing fire hydrant signs. These signs, which indicate the location of underground hydrants, feature the club’s emblem and partner company logos below the ‘Fire Hydrant’ label. The new design, scheduled for release on September 26, 2026, will feature a cat character named ‘Kurianyan’ to increase familiarity and awareness.

For the soccer club, the partnership helps contribute to local disaster prevention, builds community support, and secures operating funds. For participating companies, the signage serves as a Corporate Social Responsibility (CSR) activity that supports both local safety and the sports club.