Cristiano Ronaldo announces retirement from Portugal national team and new business venture

Cristiano Ronaldo has announced his retirement from the Portugal national football team after a 23-year career. A study by the Portuguese Institute of Marketing Management (IPAM) estimates the commercial value of his personal brand at 850 million euros for 2025, representing a 325 percent increase since 2020. While his departure may impact the international commercial visibility of Portuguese football, experts suggest it may not significantly alter the existing sponsorship revenues of the Portuguese Football Federation.

Following his retirement, the 41-year-old athlete is launching a major business investment in Portugal. In partnership with the Outeirinho group, Ronaldo plans to invest approximately 10 million euros into a new bottled water project. The venture involves the construction of a bottling plant in the Gosteio region, Braganca, with a total project value of 20 million euros. The facility is expected to produce between 500 and 600 million liters of water annually and is scheduled to begin operations in early 2028.