Croatia proposes ban on energy drinks for minors

The Croatian Ministry of Health is drafting a new law to strictly prohibit the sale and consumption of energy drinks and similar stimulant products for individuals under the age of 18. While a ban on retail sales was implemented in June, the new legislation aims to close legal loopholes by also prohibiting the serving of these beverages in cafes and restaurants.

Under the proposed regulations, an energy drink is defined as any beverage containing more than 150 milligrams of caffeine per liter, regardless of the caffeine source. The ban will extend to products in the form of powders, gels, or candies that have similar physiological effects. Additionally, the law will introduce strict advertising restrictions, prohibiting marketing aimed at minors and banning the display of such products in schools and educational institutions.

The initiative follows research from the Croatian Institute of Public Health (HZJZ), which indicates widespread consumption among students, with some consuming 750 milliliters or more in a single sitting. Health Minister Irena Hrstić emphasized that the measures are necessary because high levels of caffeine and sugar can cause serious cardiovascular and nervous system issues in developing bodies.