Croatia tourism minister calls for up to 20% price cuts in sector

Tourism and sport minister Tonci Glavina urged all participants in Croatia's tourism chain – hotels, camp operators, private landlords, restaurants and merchants – to lower prices by 10‑20 percent before the peak summer season. He said the measure is needed because the upcoming season faces “unusual” challenges caused by the war in the Middle East, which has disrupted international transport and raised travel costs worldwide.

Glavina noted that competing tourist destinations are already offering similar discounts, and that without price reductions Croatia could lose visitors. Industry groups acknowledge the pressure from higher taxes, staff costs and soaring flight prices, but early‑season visitor numbers in Split remained solid, with tourists from the United States, Britain and France reporting higher overall expenses. The ministry also highlighted ongoing promotional efforts, such as a study tour for international yachting journalists, to maintain Croatia’s appeal as a sailing destination.

The price‑cut appeal aims to keep Croatia competitive and protect revenue for the current and following tourist seasons amid lingering inflation and energy price concerns.