Croatia's summer tourism hit by price hikes and low occupancy

German travellers report unusually empty beaches and a surge of last‑minute discounts as Croatia’s 2026 summer season struggles to fill hotels and apartments that were sold out in previous years. News outlets note that many accommodation providers are lowering rates after a sharp drop in demand, with German portals such as Baden24 and Oe24 highlighting that even popular spots like Split and Makarska now have vacant rooms.

Seasonal workers, especially housekeepers in hotels and hostels, describe earnings ranging from €800 to €1,500 per month, but many warn that the job can be "a blood‑soaked, traumatic experience" with long hours and minimal breaks. One participant posted, “If you have accommodation, go! Housekeepers earn under €1,000.” Complaints also focus on inflated restaurant prices, with diners describing meals that cost €17‑20 for basic dishes and accusing establishments of serving imported fish as local fare.

Statistical data show that tourism prices in Croatia have risen about 70 % since 2015, accelerated after the euro’s adoption in 2023. The rising cost of energy, food and labour, combined with higher taxes, is prompting traditional German visitors – Croatia’s most important market – to consider alternative Mediterranean destinations such as Greece, Spain or Turkey. Camps, while still popular, are also noting a 20‑25 % price increase over the past five years. The overall picture points to a tourism sector under pressure from soaring costs and waning demand.