Crocs and Vans launch new themed footwear collections

Footwear brands Crocs and Vans are launching new themed collections targeting specific cultural and entertainment niches.

Crocs has released a Yu-Gi-Oh! collaboration in Mexico, featuring designs inspired by characters such as Yugi, Joey, and Seto Kaiba. The collection includes the Yu-Gi-Oh Yugi Classic Clog, priced at 1,799 pesos, and various Jibbitz charms. The strategy utilizes nostalgia and product customization to engage consumers within the growing entertainment-linked merchandise market.

Vans has introduced the Old Skool ‘Dia de Los Muertos’ edition, featuring an intricate floral pattern and an autumnal color palette of orange, red, and brown. The themed sneakers are currently available on the Vans website for $90, ahead of the Day of the Dead holiday.