Croma launches new campaign celebrating Indian households

Croma, an omni-channel electronics retailer under the Tata Group, has launched a new marketing campaign titled ‘Ghar Banta Hai Croma Se’. The initiative aims to highlight the brand’s connection to Indian households and its role in providing essential technology for modern lifestyles.

Chief Marketing Officer Amit Agarwal stated that the campaign serves as a tribute to the stories of families and the role technology plays in daily life. The campaign includes digital films depicting life milestones and special offers on curated packages. Additionally, some Croma retail locations will feature large-scale washing machine-inspired facades as part of the promotional rollout.