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Crompton Greaves launches Master Brand refresh and OOH campaign
Crompton Greaves Consumer Electricals Ltd. has launched a Master Brand refresh, introducing a new visual identity and the tagline “Amazing, Every Day.” The transformation aims to signal the company’s evolution into an innovation-led and consumer-centric business.
As part of the rollout, the company is executing an extensive out-of-home (OOH) advertising campaign across key Indian markets, including Mumbai, Bengaluru, Chennai, and Delhi NCR. The campaign utilizes premium billboards, transit hubs, airports, and buses to increase brand familiarity and awareness of its product portfolio.
The new identity features a new color palette, a visual system, and a new logo named Cephyr. According to Chief Marketing Officer Tanmay Prusty, the integrated media approach—which also includes print and digital—is designed to reach consumers within their everyday environments and high-footfall urban locations.
Entities
Bengaluru · Chennai · Crompton Greaves Consumer Electricals Ltd. · Mumbai · Tanmay Prusty
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] The company introduced a new logo named Cephyr. www.medianews4u.com · www.news18.com
- [● 2 SOURCES] The outdoor campaign is active in Mumbai, Bengaluru, Chennai, and Delhi NCR. www.medianews4u.com · www.news18.com
- [● 3 SOURCES] Crompton Greaves Consumer Electricals Ltd. has launched a Master Brand refresh. www.latestly.com · www.medianews4u.com · www.news18.com
- [● 3 SOURCES] The new brand tagline is “Amazing, Every Day.” www.latestly.com · www.medianews4u.com · www.news18.com