Cross-border e-commerce market shows rapid global growth

The global cross-border e-commerce market is experiencing rapid growth, with projections suggesting it could reach $2,006 billion by 2034 according to Precedence Research. Other estimates from Business Research Insights suggest the market could hit $4,302.55 billion by 2035, with the Asia-Pacific region holding a 44% market share.

In Vietnam, the export growth rate via e-commerce is estimated to reach 78% in 2025, bringing the total import-export value through this channel to approximately $4.45 billion. To capitalize on this potential, Vietnamese enterprises are encouraged to move beyond simple platform usage toward mastering international legal frameworks, product standardization, logistics organization, and global branding.

Global trends show significant shifts in small-parcel imports. In the EU, low-value shipments under 150 euros are expected to reach 5.8 billion parcels in 2025. In the United States, De Minimis shipments under $800 exceeded 1.36 billion parcels in fiscal year 2024. China remains a dominant force in the ecosystem, with its cross-border e-commerce import-export turnover projected to reach approximately $409.5 billion in 2025.