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[BUSINESS] · Australia · 2 sources

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Crown Perth to open Australia’s first permanent Don Julio bar

Crown Perth is set to launch 42 by Don Julio on 25 September, marking the first permanent bar in Australia dedicated to the premium tequila brand. Located within the TWR at Crown Towers Perth, the intimate venue will feature 35 seats.

The bar will offer a menu of tequila-based cocktails created by mixologists alongside small bites, including tuna tostadas, wagyu empanadas, and a bespoke caviar experience. Crown Perth CEO Brian Pereira stated the venue aims to combine nightlife with premium drinks and music to provide a unique experience for guests.

Diageo Marketing & Innovation Director Sarah Shimmons described the launch as a milestone for the Don Julio 1942 brand. The new establishment joins Crown Perth’s existing portfolio of over 30 bars and restaurants.

Entities

Brian Pereira · Crown Perth · Diageo · Don Julio · Sarah Shimmons