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[TECHNOLOGY] · Australia · 3 sources

Cruise ship technology uses biometrics and AI to enhance passenger experience

Cruise lines are increasingly integrating advanced technologies, including artificial intelligence, biometrics, and mobile applications, to transform the passenger experience. These digital tools are being adopted across various sectors of the industry, from large budget-friendly ships to luxury vessels.

Biometric technology, specifically facial recognition, is being utilized by companies such as Celebrity, MSC, and Royal Caribbean to streamline the check-in process at terminals. Royal Caribbean has highlighted the efficiency of this technology, claiming it enables a “car to bar” transition in just 10 minutes.

Onboard, technology continues to play a central role. Princess Cruises utilizes digital signage that recognizes passengers to provide personalized directions or restaurant booking reminders. Additionally, many lines provide wearable devices, such as medallions or bracelets, and mobile apps that allow passengers to unlock cabin doors, make payments, adjust cabin temperatures, and track the location of family members.

Entities

Celebrity Cruises · MSC · Princess Cruises · Royal Caribbean

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